Today Versado is launching an enriched visitor experience on their website. Using the new technology of Canadian start-up ANTVibes of Waterloo, Ontario, Ann Sperling and Peter Gamble have recorded audio files that are embedded in various pages of their website. This makes Versado the first ever to roll out Audible Product Tags (APTTM) from ANTVibes. APTs will also bring the "voices of Versado" to Twitter, as well as to Versado's newsletters and emails. Ann and Peter will continue to record new APTs as they begin harvest in Argentina in early April.
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